Swatch Produktie Fase Dozen
Hoe wordt een Swatch eigenlijk opgebouwd? Nou, hier is een plaatje dat je alle onderdelen precies laat zien:
Yes, a picture tells more than a thousand words. But you cannot really touch it! So Swatch came up with something else. This is a page about Swatch Production Stage Display Boxes. They show the production process of a Swatch watch in ten stages. Packed together in a nice descriptive box for you to look at. Good stuff!
It started in 1984
Black and white, old style. This one originates from 1984! Back in those days Swatch already
wanted to show the world how a Swatch is made. Not many where produced and these where not for
sale. Many have been used to get the running ninth case and complete it with new straps. The one you
see here must be the earliest one. It is handmade with black tape around the rims. The back is black
cardboard. The labels are stickers on the inner case and there is a number on the upper right corner. This may have been
a numbered edition. It's also a bit smaller than the later boxes. Very light materials.
Tenth frame is face up. This one is expensive!
My guess is this is not original. The white tray case is original but Swatch use these to store cases. The cases don't make the phases for constructing a Swatch. I think someone took a standard tray and filled it with leftover cases. So, I don't reckon it to be a real production case. The question if they ever made a coloured one around 1984 is yet to be answered!
Rare 1984 intermediate type
A very unusual box of which I have only ever seen one. Like the other 1984 ones it has a front facing
Swatch in frame ten. The explanatory texts are in three languages. And the Swatches are just like in
the oldest 1984 types. Also it has cardboard box. But! There is one big difference and that's the new
Swatch logo at the top. This makes it hard to date. But it's original. If yo have one like these, let
In 1988 Swatch made another series
Not many people know Swatch produced another series in 1988. They are very limited, rare
and also quite expensive. These where not sold to collectors.
Black and white. The Quartz is gone but Swatch now has a trademark sign.
The outer black box is
fully plastic. Four languages on the labels (Spanish added). The tenth Swatch shows the back.
There are two types (with and without some extra plastic on the inner case).
In 1988 a handmade store display was produced in the USA
These I discovered as late as 2007. The story goes these displays were handmade in a quantity of around 50
pieces. It was used to display on the counter of Swatch selling shops.
I found them in a sorrow state, distance holders missing, cases crudely reglued and dirty.
No real problems so I managed to restore them to new. They are actually quite rare things!
As you can see either in black and white or in colour.
In 1993 it was produced again for collectors
Black and white, new style. The outer black box is now, no more white back.
fully plastic. Mader in large quantities for collectors.
The (complete and running) Swatch in frame nine can be exchanged for another. All Swatches in frame nine are from 1993/1994.
These boxes where sold by the Swatch Collectors of Swatch in 1994 and were offered for sale in "The Swatch World Journal" Swatch World, issue No. 6 Fall/Winter 93 on page 18. This is the orginal text of that article:
EIN FILM IN 10 SZENEN
Wie entsteht eine Swatch, was sind ihre Bestandteile? Sie möchten das Geheimnis ergründen, das sich hinter dem Glas ihrer Lieblingsuhr verbirgt? Wir habe auf ihren Anregung hin eigens einen Schaukasten oder Show-case entworfen, die erläuternd und dekorativ zugleich ist. Dieses show-case enthält zehn Uhrengehäuse von Swatch aus Kunststoff. Jedes birgt eines der Teile, die zum laufen einer Armbanduhr notwendig sind. Das Show-case (Plexiglas, 24,6 x 15,3 cm) wird den Mitgliedern des Clubs in zwei Versionen angeboten; mit schwarzen oder farbigen Gehäusen. Jedes Show-case Enthält eine voll funktionstüchtige Uhr. Das alles bekommen Sie zu einem Preis von nur sfr. 90,- inkl. Versand*. Eine Postkarte oder ein Fax Genügt, um das Show-case Ihrer Wahl zu bestellen. Sie senden diese einfach an den Swatch Collectors Club in Ihrem Land. Vergessen Sie dabei nicht Ihren Namen, Adresse, die Farbe sowie die Stückzahl deutlich auf der Postkarte zu vermerken.
*In den anderen Clubmärkten gelten folgende Preise: Frankreich: FF450,-, Deutschland: DM115,-, Italien: Lit.90.000,-, Spanien: Ptas.8.000,-, Österreich: ÖS900,-, England: £42,-, USA US$70,-
Attention! This is an older article so do not send anything to your Club as you will find out these boxes are not for sale anymore!
The boxes where shipped packed inside a matching cardboard box.
Do not be fooled!
The Swatches in these production boxes do not run. In general Swatches have been used that have errors in them. This way it was not only cheaper to produce, Swatch had less to destroy and also if anyone would attempt to get any of them running it would not work. So all are spoils from the quality assurance process. Believe me, besides the Swatch in the ninth frame, none of them works or is capable of working. Consider yourself warned!
I heard the number produced should be around 50,000 but I do not have an official statement about that.
Names in different languages
- Production Stage Display Box
- Produktie doos
- Montage Box
There is also an Irony Production Stage Display Box and here is a picture of it:
Finally here we have a prototype for an Irony Automatic Production Box, based on YAS100, Body & Soul.
It's not perfect yet but still I find it pretty amazing.